Our client, was a free online game, aiming to establish its name in the market.
The client's primary goals were building visibility and transitioning from a local to a global presence.
The statistics provided here cover the first six months following the beginning of our services.
Social Networks
We implemented a comprehensive social network strategy to engage and entertain their audience, focusing primarily on YouTube due to its superior conversion rate in the gaming niche.
In addition to YouTube, we utilized various other social networks, with Instagram being the most effective for reaching and expanding their audience.
Reasons for Choosing YouTube and Instagram
Here are the primary reasons we selected these two social networks to enhance the brand's visibility and distribute digital advertising to reach new users and potential customers effectively:
YouTube:
Instagram:
This is the General Structure of the YouTube campaign implemented by our agency:
How the communication was executed
The communication process was primarily conducted directly with the content creators. This approach was chosen to avoid additional charges from managing agencies and to reduce costs for our client.
We set up a direct communication channel to facilitate smooth interaction between our specialists and the content creator.
All communication process data was collected and securely stored for safety.
Advertising Format
We consistently preferred the organic advertising format, allowing each channel to apply its unique creative tone to the ad, tailored to its style and audience engagement methods.
This approach ensures that the audience is captivated by their favorite influencer, thereby increasing the effectiveness of CTAs (Calls to Action).
If a channel encountered difficulties with the organic advertising format, we opted to place a pre-roll ad—a fully produced video requiring only the content creator's voiceover.
Cost
The cost varied based on several factors, including the number of specialists working on the campaign, the campaign's size, the target region (publication fees vary by country), the number of video integrations, and the channel sizes.
To effectively implement this strategy, it was essential to allocate a specific budget for the campaign. This approach facilitated control and allowed us to establish a spending cap per channel/region, maximizing the campaign's profitability.
For this campaign, the average cost was 4.000,00 Euros per month, this budget was allocated specifically to pay for the YouTube and Instagram collaborations and doesn’t include the salaries of the analysts working on the campaign itself.
Affiliate Program
Additionally, we engaged in an affiliate program, which allowed us to collaborate with influencers on social networks (groups) without any obligations.
The operation of this program revolved around each channel owner creating their referral link (with our assistance, if needed) and promoting it through their channels.
We provided personalized content such as images, logos, texts, backgrounds, intros, and outros. Moreover, we offered guidance and recommendations on the most effective strategies for maximizing profits.
Ultimately, the link owner earned income directly into their affiliate account for each registered player or sale generated by a referred player. Once reaching a minimum threshold, this income could be withdrawn via PayPal.
Results:
During the initial three months of the campaign, we acquired 40,000 new user registrations on the Latam server for our client. Among them, 65% (26,000) were attributed to referrals from YouTube partners' links. Also, traffic grew to 1.4M in the first 5 Months.
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